What Features Matter in Virtual Try On for Jewelry

Augmented Reality

What Features Matter in Virtual Try On for Jewelry

What Features Matter in Virtual Try On for Jewelry

As the jewelry market booms, online jewelry stores are competing for shopper attention. What better way to engage an online shopper than the opportunity to see just how the piece will look on them? It’s a feature that can make or break the sale. There are numerous virtual try-on apps that can integrate with existing web stores. So here are some features you’ll want to consider when evaluating the best application for your online store.

1. Frictionless shopper experience. One of the most important elements of a good user experience is to keep the clicks to a minimum. Google indicates that “every click is a deterrent”, meaning that the more steps necessary to achieve a goal, the more people will be frustrated and just go away. So one of the key factors in a good virtual try-on experience is to make the process as fast and smooth as possible. For example, if the shopper needs to click more than once to go into try-on mode. Or they have move between the process and their camera app, which will slow the process. Make sure your evaluation of virtual try-on technology includes counting the clicks to capture an image, see the jewelry on the model and then make a purchase.

2. Precise face or hand tracking for accurate jewelry placement. This is a must. Many of the virtual try-on apps are not accurate, so you might see a necklace that floats above the décolleté showing a less-than-realistic view. Or a ring that appears lower on the finger, giving a less-than-accurate view. And the app should allow easy re-orientation of the piece on the model. If the placement of the jewelry is off, it will impact the shoppers’ visualization of how the jewelry will look on them. This can quickly turn shoppers away.

3. Use high-resolution, hyper-realistic product models. This is especially important for detailed pieces of jewelry, where images can look unrealistic or cartoonish. The more realistic, the better. Again, the shoppers’ inability to get a good “feel” for how a piece looks, will sully the shopping experience.

4. Choice and flexibility. Shoppers like choices and being able to see the jewelry on different models and in different views goes a long way in enhancing the shopping experience. Make sure your evaluation includes a keen observation of how the product viewing experience works.

Done well, virtual try-on can differentiate your brand, boost conversion rates and reduce product return rates.

Visit Augmentes.com to see the ease and accuracy of our virtual try-on technology and how it can enhance the shopping experience in your online store.