As the jewelry industry authority for more than 100 years, JCK is where the people, products, and innovations in jewelry connect each year. This year, as an advisory board member for Augmentes, a leading online jewelry AR technology provider, Punwasi visited this huge show for the first time. His initial comment was, “It was intense!”
With over 1,900 exhibiting companies occupying 430,000 net square feet in more than 20 different show floor neighborhoods, “intense” is probably the most fitting description.
Punwasi, with a career devoted to using technology to enhance the customer experience, is thrilled to see, first hand, the use of AR technology to empower the jewelry industry.
2018 through 2022 saw only modest growth in the online jewelry market. Innovations in technology and jewelry design are predicted to boost growth by an estimated 15.55% from 2023 to 2027.