The ability to visualize a piece of furniture in 3D, to scale and in your own environment is very attractive to consumers. Now imagine that there is no limit to the number of items the consumer can try at a time in their home, that they can customize each item, walk around them, look at them from every angle, take a picture, record the entire experience on video and share those pictures and videos through any social media platform. Sounds like a furniture shoppers dream, right? Now add to that the possibility to purchase all the items in that view with a simple click, throw in transactional links connected to each picture and video that each customer shares and you will begin to understand why furniture retailers might be interested in this technology.
Take a look at the article featuring AUGMENTes in Furniture Today magazine.